HarleyDavidson's Cages
What makes this new spot for Harley "good marketing" is two things:
1) it's simple; one basic idea
2) it's founded on an insight that bikers know & believe (and that non-bikers don't know): anything but a bike is a cage. and cages don't = freedom When a brand can tell a story that its customers agree with and even celebrate, that brand has done its job.
1) it's simple; one basic idea
2) it's founded on an insight that bikers know & believe (and that non-bikers don't know): anything but a bike is a cage. and cages don't = freedom When a brand can tell a story that its customers agree with and even celebrate, that brand has done its job.
