Cope's Good Marketing File

Sure, it's visually impressive. And yes, it's Willem Dafoe narrating. But what makes this new spot for Fage (by Mullen) good marketing is its original writing. In fact, watching it the first time, I assumed it was a passage from some well-known poet.. some writer who's already said these words a hundred years ago about some other more important moment. But there it was-- an original piece of writing for a product that is unique enough to get my attention.

Does it interest its target audience? That remains to be seen. But Fage finds a unique way to talk about a very un-unique category. Good marketing.